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Technology as Strategic Support in Porter’s Value Chain: Microsoft’s Role in Digital Transformation

Brazilian Honey Export Crisis: How Lack of Agile, Data-Driven Management Can Destroy Businesses

In July 2025, the U.S. government under the Trump administration imposed tariffs of up to 50% on Brazilian products, including honey. The result was catastrophic: more than 600 tons of honey with an undefined destination, which could cause losses for Brazilian beekeepers, according to Casa Apis.

Digital Transformation is an Evolutionary Process: Why Revolution Isn’t Necessary

Many companies believe that Digital Transformation requires a Digital Revolution—a radical disruption involving sudden changes in technology, processes, and culture. However, in practice, true transformation happens gradually, sustainably, and continuously, process by process, through incremental improvements.

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